Event attendees were able to view, pose, and capture content with a built to spec 3D AR model of the latest McLaren Arutra car before sending their content to themselves via SMS in real time.

event sign for augmented reality portal

McLaren Artura Augmented Reality Photo Experience

augmented reality vehicle car photo booth

We produced a 3D model to specification of the latest Artura performance vehicle. From there, we live mapped, lit, and rendered out the vehicle to scale in the physical event space to create a realistic environment for attendees to interact with the virtual car. Guests were able to see both themselves and the Artura on a live screen in order to strike the perfect pose for their photo moment. The HD photographs of each attendee posing with the car was then text messaged to them for instant sharing on social media.

guests sending photo booth content from tablet

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